Optimizing sign up pages

Al Abut just sent me a great email about using Google Optimizer to rotate different web pages to optimize response for snoozemail. I'd never heard of Google Optimizer, but it's free and is an easy-to-use tool for testing site content that delivers actionable results.

Check out this great post from 37signals.com http://www.37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page